Alcohol Warnings Essays - Drinking Culture, Neurochemistry

Alcohol Warnings The FDA is considering additional warnings on beer and alcohol bottles, such as: WARNING: consumption of alcohol may make you think you are whispering when you are not. WARNING: consumption of alcohol is a major factor in dancing like an *censored*. WARNING: consumption of alcohol may cause you to tell the same boring story over and over again until your friends want to SMASH YOUR HEAD IN. WARNING: consumption of alcohol may cause you to thay shings like thish. WARNING: consumption of alcohol may lead you to believe that ex-lovers are really dying for you to telephone them at 4 in the morning. WARNING: consumption of alcohol may leave you wondering what the hell happened to your pants. WARNING: consumption of alcohol may cause you to roll over in the morning and see something really scary (whose species and or name you can't remember). WARNING: consumption of alcohol is the leading cause of inexplicable rug burns on the forehead. WARNING: consumption of alcohol may create the illusion that you are tougher, handsomer and smarter than some really, really big guy named Chuck. WARNING: consumption of alcohol may lead you to believe you are invisible. WARNING: consumption of alcohol may lead you to think people are laughing WITH you. WARNING: Consumption of alcohol may cause an disruption in the space-time continuum, whereby small (and sometimes large) gaps of time may seem to disappear. WARNING: Consumption of alcohol may actually CAUSE pregnancy. Social Issues

Faze vs. Phase

Faze vs. Phase Faze vs. Phase Faze vs. Phase By Maeve Maddox The verb faze, to disturb, is often misspelled as phase. Here are some recent examples of the error, with corrections: INCORRECT: She did not appear phased by recent reports that skinny jeans had cut off one womans circulation. - New York Times. CORRECT : She did not appear fazed by recent reports that skinny jeans had cut off one womans circulation. INCORRECT: Im focused on the good things in life. Im blessed and not forgetting it. Im giving back every day for it. Cant phase me. - Justin Bieber tweet. CORRECT : Im focused on the good things in life. Im blessed and not forgetting it. Im giving back every day for it. Cant faze me. INCORRECT: As a coach, hes a warrior. There is nothing that can phase him. - Princeton Tiger site. CORRECT : As a coach, hes a warrior. There is nothing that can faze him. INCORRECT: Easy going: Rangers fan Gary Geddes has been left unphased by the accident he had on his way home from a match. - Daily Mail. CORRECT : Easy going: Rangers fan Gary Geddes has been left unfazed by the accident he had on his way home from a match. INCORRECT: Humphrey, a 6 ´7, 275-pound Ugandan colleague sits to my left, unphased by the sun pouring down on him.- International Council of Sport Science and Physical Education site. CORRECT : Humphrey, a 6 ´7, 275-pound Ugandan colleague sits to my left, unfazed by the sun pouring down on him. INCORRECT: youve got an SUV that will be  left unphased  by Mother Nature. - Ford Explorer advertisement. CORRECT : youve got an SUV that will be  left unfazed by Mother Nature. The verb faze originated as US slang. The earliest citation is from 1830: They were too well up to these things to be fazed by a little cold lead. The word may be a variant of Kentish dialect feeze, to fright, discomfit. The verb phase, on the other hand, means, to carry out by phases or to introduce in stages. Here are examples: Starting later this month, Apple is introducing changes to its bagging policy, phasing out plastic bags in favor of a more environmentally friendly paper option.   The IRS announced plans to phase in the requirements of the Foreign Account Tax Compliance Act. Disney May Be Phasing out Slave Leia Merchandise NOTE: The words phased and unphased occur in the context of gene study: Phased data are ordered along one chromosome and so from these data you know the haplotype. Unphased data are simply the genotypes without regard to which one of the pair of chromosomes holds that allele. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Regarding Re:Top 11 Writing Apps for iOS (iPhone and iPad)Running Errands and Doing Chores

Major differences between NEC3 & JCT SBC 2011 Coursework

Major differences between NEC3 & JCT SBC 2011 - Coursework Example The provisional sum for the JCT SBC 2011 contract is not mandatory like the case of NEC3 contract. The project manager is usually at pains to decide whether to adopt the discrepancies manifest in cost estimation for a project. The variations negate the principle of cost control in NEC3 contracts. The variations also compromise the control of overall project cost. Moreover, the costs associated with compensation events are separate from the initial tender price. 3.  Cost scrutiny The cost scrutiny should be made mandatory for both contracts because this allows easy cost evaluation. The large number of firms usually involved in a single mega construction contract requires long-supply chains. This implies that the identification of the costs involved is hectic. Consequently, cost accounting for the project takes a long time. The administration of cost pertaining to the company system increases the overall contract price. Adjudication of the contract cases is mandatory.4.  Ground ris kThe ground risk for the JCT SBC 2011 is higher than in the case of NEC3 contract. Caution should be taken with regard to the productivity and improvement in performance of the contract projects. Project management should be emphasized in the application of NEC3 contract.In both cases, a comprehensive program must be prepared prior to the start of the project. The contract should focus on the contingence events rather than the past. Programming for the contract is essential. The complexity of the project task must also be highlighted.

Same sex marriage Research Paper Example | Topics and Well Written Essays - 1000 words

Same sex marriage - Research Paper Example Married couples also pay less in taxes and receive many other social and financial benefits. But because gay couples are legally prevented from marrying, they are excluded from receiving the same considerations that married heterosexual couples enjoy. This paper will more closely examine the benefits denied gay couples as well as the political and legal implications involved with the issue. It will conclude with a discussion involving one of the main non-religious based reasoning’s that those who oppose of gay marriage espouse, the affect of this type of living arrangement on the children of the relationship. Advocates of non-traditional marriage argue that there is no constitutional basis for denying legal matrimony to gay couples. The Constitution not only legitimizes gay marriage but implies that the government should never have considered a ban and should instead actively pursue legalizing gay marriage. As citizens of the United States, all people are guaranteed the inalie nable right to pursue happiness. It does not exclude on the basis of sexual preference. The government was originally formed as an entity meant to champion the rights of the individual whether they are on the majority or minority side of public opinion. Laws that were enacted in the South disallowed the marriage between black and white people but were struck down by the Supreme Court. In 1964, the Civil Rights Act followed the tenets of the Constitution by prohibiting this type of discrimination. The opposition to gay marriage is based on prejudice and, as time passes, the concept will become more and more accepted. It, like racial prejudice, will become socially abhorrent (Sullivan, 2000). In addition, the disallowing of gay marriage by legislation violates the Due Process Clause of the Fifth Amendment.   According to the American Civil Liberties Union, â€Å"The law [against same-sex marriage] discriminates on the basis of sex because it makes one's ability to marry depend on o ne's gender.† The ACLU continues by saying, â€Å"Classifications which discriminate on the basis of gender must be substantially related to some important government purpose. Tradition by itself is not an important government purpose† (American Civil Liberties Union, 1996, pp. 14-15). In 1997, the General Accounting Office reported that heterosexual married couples enjoyed more than 1000 benefits and protections. These marriage incentives range from survivor benefits through Social Security, the ability to take sick leave from work to care for a sick partner, federal and state tax breaks and veteran and insurance benefits. They also include things like â€Å"family discounts, obtaining family insurance through your employer, visiting your spouse in the hospital and making medical decisions if your partner is unable to† (Belge, 2006). Following the enactment of the Defense of Marriage Acts (DOMA), an amendment added to many states’ constitutional definitio n of marriage, many lawsuits have been filed all over the country against local and state governments whether or not they offer health insurance and other benefits to their employees’ unmarried domestic partners. DOMA prohibits the state governments from providing benefits to a dependent in a relationship that does not comply with the state’

Business Law Essay Example | Topics and Well Written Essays - 1000 words - 5

Business Law - Essay Example Finally, the contract should not be objectionable through impossibility, illegality or because it is against public policies (Young 2009, p.10). Discussion (a)In responding to case of Peter and Josephine, the paper will explore more on written contracts in order to determine whether their contract was valid. Having written contracts is much safer than verbal contracts. A written contract offers more certainty and at the same time reduces business risks by making the clarity on the agreement from the start of the engagement. Written contracts act as proof of what was agreed on by the involved parties, which acts as security of any disputes. This form of contract is also essential since it provides details on payments, timeframes, and ways on how to solve arising disputes. The other notable thing regarding written contracts is the provision of how they can be varied and conditions under which the contract can be terminated (Charman 2013, p.23). Looking into Peter and Josephine case, on e can point out that there were attempts by the two to make a verbal contract, but due to the underlying circumstances, the verbal contract was never reached. This is evident from the fact that, after Peter made up his mind that he would purchase the painting, he could not reach Josephine via to reach an agreement that he will be going for the painting. Instead, Peter left a phone message and also sent a letter to Josephine, but Josephine sold the painting before listening to the phone message or reading the letter. Therefore, this implies that the two never made any agreement that Peter would buy the painting, which makes it clear that Peter did not have a valid contract. (b) A brief overview on what the common law says about the exemption clause will be helpful in understanding Peter and Larry case. One general feature of written contracts is the fact that the party issuing the contract seeks to minimize its liability under the contract either wholly or partially. Exemption clause s can claim to reduce what would be the defendant’s duty they can claim to restrict the liability, which would otherwise translate to a breach of contract or claim to exclude the party in default fully to cover the other party. In most cases, exemption clauses are applied by stronger parties against weaker parties (Taylor & Taylor 2007, p.57). In the case of Peter and Larry, Peter issues Larry with a ticket that has an exemption clause at the back. The clause states â€Å"all items left in the cloakroom are at the owner’s risk. We do not accept liability for any loss or damage of items however, caused†. Despite the fact that the same message placed at the back of the cloakroom was obscured, it was Larry’s responsibility to read and understand the exemption clause at the back of the ticket. Since the clause exempts Peter from being responsible for the loss of Larry’s coat, Peter should utilize it in defending himself against compensating Larry for h is loss. In Parker v South Eastern Railway (1877) 2 CPD 416 case, the plaintiff left his bag in the cloak-room at the railway station. The plaintiff was issued with ticket that was written â€Å"see back†. On the back side there were several clauses including one that stated â€Å" Business law Essay Example | Topics and Well Written Essays - 2000 words - 8 Business law - Essay Example Whealan, 1934). The trial judge in the case posed a query â€Å"In receiving the money did Peter Whelan act under threats of immediate death or serious personal violence?† The answer of the jury was in the affirmative. The trial judge actually ruled that even though the defendant was forced to accept the stolen money that is he was under duress, but still this cannot be a defence. It only acted as moderation. The court of criminal appeal noted that if a defendant acts under duress then an acquittal will be rare. Thus because of this the case was decided on the general principle of duress ([1934] IR 518, 524). But the Court mentioned that the application of the general principle will have to be limited to certain extent. In this case the Court stated that â€Å"where the excuse of duress is applicable it must further be clearly shown that the overpowering of the will was operative at the time the crime was actually committed, and, if there were reasonable opportunity for the will to reassert itself, no justification can be found in antecedent threats†.1 Thus, the common range of the protection of duress, as sketched in Whelan, is that; â€Å"the will of the defendant must have been overborne by the threats, the duress must be operating when the offence is committed and if there is an opportunity for the individual will to reassert itself and it is not taken, a plea of duress will fail† (in AG v. Whealan, 1934). In Attorney General v. Whelan, it was found that the defendant was in menaces and this was acknowledged to â€Å"death or serious violence†. In this case even though no real threats were faced by the defendant, but it was found that the existence of the person threatening was armed. It was also noted that the person so armed was such a person who will not hesitate even to use the pistol, was adequate to amount to a risk of â€Å"death or serious violence†.2 The ratio decidendi in the case was based on the principle of "neighbour" even though it was

Qatar Airways Marketing Strategy

Qatar Airways Marketing Strategy Abstract The airline industry has been known to be volatile and competitive. It is volatile in the sense that any negative news either from the services such as air mishap, economic downturn, perceived threat of terrorism, the potential outbreak of the birdflu virus or the factors of production like rise in prices of crude oil impacts negatively on the strategic position of each of the players in the industry be it market leader, follower or challenger. The case of Gulf States (Countries) such as Bahrain, Iran, Qatar, UAE, Oman, Kuwait, Saudi Arabia to mention just a few calls for closer attention. This is because the so Gulf states are have the resources and capabilities to compete in all the four fronts of marketing mix which is often referred as the 4Ps of People, Price, Place, Promotion. In order to wean their economies away from declining oil reserves some Middle Eastern countries pursue substantial investments into their aviation sector. The bulk of these investments concentrates on the United Arab Emirates and Qatar and comprises fleet expansions stoked by massive airport extensions and development projects. The million dollar question is how Qatar airways can turn its fortune from being a market follower in the Gulf airline industry to a leader. In this academic work also, we would use the following framework for evaluating and writing Customers: Who are the organizations customers? Products/services: What are the organizations major products or services? Location/markets: Where does the organization compete? Technology: Is technology a primary concern of the organization? Concern for survival, growth and profitability: Is the organization committed to economic objectives? Philosophy: What are the basic beliefs, values, aspirations, and philosophical priorities of the firm? Self-concept: What is the organizations distinctive competence or major competitive advantage? 1.0 Introduction The airline industry has grown to be one of be one of the largest industries in half century of its existence. Its origin could be deduced from the end of World War l but it was not until World War II that saw peace restored worldwide that accounted for the burgeoning of the business. Statistics have it that the industry often airlift more than 1.5 billion industry worldwide and generates more than $ 300 billion in revenue and employ 1.7 million people worldwide (Hanlon Pg 1,2006). Good to note is the fact that the post World War II airline industry are dominated by state owned airlines known as Flag Carriers and the government which owned them often used them as instruments to further their mercantilist interests or to promote their countries status, power and prestige. Airline business in the Gulf States is often associated with government (Hanlon Pg 2, 2006). Government desire to protect flag carriers often lead to artificial market, in which the profitability of the airlines wer e determined more by the competitors that are allowed to fly the route rather the forces of quality and pricing. Airlines suited in the Middle East currently hold 9% of long haul capacity worldwide. They will be responsible for about 25% of all global long haul aircraft deliveries over the next decade (Flagnagan, 2006). Dubai based emirates airlines accounts for the largest buyer, which approximately 70% of all new long-haul aircraft orders in the Middle East. Some airline commentators predict that come 2012, the airline would double its fleet (Flagnagan, 2006). After Emirates come Qatar airlines. The airline has placed an order of 140 wide body aircraft. The expansion plans of the gulf airline operators are shown in Fig 1 within Qatar airways just like other airlines in the Gulf States is part of the government strategy to diversify its revenue base, economies, commerce, tourism and global transport importance. The airline has a rich mission statement which is Excellence in everything we do. According to a survey carried out by Pearce and David (1987) to analyze the mission contents of airline companies, the mission, it showed that Qatars mission statement is one of the best in the world. Amongst 9 points, it has 6 points. Fleet expansion plans of Middle Eastern carriers (as March 2008). Source Journal of Transport Geography 18 (2008) 388-394 3.0 Current Marketing Mix of Qatar Airways 3.1.1 Product Strategy: New Products Existing ProductsServices is defined as involving one party offering something that is essentially intangible and where the interaction does not result in ownership of anything (Kotler, 2008). Applying Ansoff product grid matrix, it can be said that Qatar airlines is still in market penetration. This is because the airline as was shown in the introductory section of the work, has projected the number of aircraft it wish to buy before 2012. The attributes of a company in growth stage of company life cycle is expansionary qualities. Existing Market Market Penetration Product Development New Market Market Development Diversification ansoffs product / market matrix The attributes of market penetration strategy in which Qatar airways are using include Maintain or increase the market share of current products this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling As part of this growth plan, Qatar Airways will extend its route network to 50 destinations by the end of 2003. It has recently added Manchester and Rome to its increasing route network. It will soon be adding Shanghai, Seoul and Tripoli to its route network. (Airhighways Magazine, 2005, p. 1). Secure dominance of growth markets. Qatar airlines have been known to dominate the ever busy African- Middle east air routes. The company always has some flights available from any part of Africa to the Gulf States. The topology of the area has encouraged the airline to operate in product penetration strategy of Ansoff product grid. Its sparsely populated area has encouraged travelling by air for intra-regional transport. Furthermore, a high per capita income that is still increasing quickly, offers a base for a strong aviation industry. But there are socio-economic constraints, limiting both domestic leisure and business travel potential. Increase usage by existing customers for example by introducing loyalty schemes .A market penetration marketing strategy is very much about business as usual. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research. There is no evidence that Qatar airways is investing on market research because they are not expanding into unknown routes such as Kula-lumpur Sydney route. 3.1.2 Pricing Strategy: Going-rate-pricing strategy Presently Qatar airline practice what is called Going-rate-pricing strategy. The market leader in the middle- east airline industry remains Emirates. Qatar charges its fare based on the price of Emirates which is slightly higher. This is because being the market follower, Qatar does not need to disturb the established market dynamism because it might not be able to compete on the same level with Emirates. Comparing the price of Qatar and Emirates, on the same route of Kuala-lumpur (Malaysia) Johannesburg ( South Africa) Price of Qatar on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg Price of Qatar on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg 3.1.3 Promotion Strategy: Qatar airlines are not practicing product differentiation but it is practicing promotion differentiation. According to its chief Executive Officer Akbar Al Baker he said that Qatar By offering a variety of entertainment options, we are able to differentiate our passenger service through live entertainment programming while also setting new standards of comfort to ensure we are the airline of choice (Rockwell Collins, 2005, p. 1). Some of their promotion strategies are as listed below and experienced by its passengers are as Biggest and best business class in the Middle East Interactive Audio, Video on Demand Entertainment System Largest personal TV screens in the Middle East Electronic seat controls In-seat back massage First Middle East airline in First Class with flat beds Qatar has engaged the services of Global media industries to help spread the good news. Such internal media include TV Corporate Videos BBC Campaign to position it as a premium carrier CNN testimonials from airline staff Sky News reports as a sponsor of the weather service Sponsors a travel show through Al-Jazeera Qatar is a major sponsor of high profile sporting activities such as World Tourism Day, World Travel and Tourism Council Summit, World Economic Forum, Leading International sports events. Qatar airlines was the official sponsor of 15th Asian Games, Doha 2006. The company has come up with a new product called Flying Oryx Newsletter that it distributes to travel agents. The newsletter is also available through its websites. More links could be established to the newsletter through the Internet. The airlines also give away products to passengers that promote the logo of the Burgundy Oryx and Taking you personally, such as watches, computermice and hand towels. 3.1.3 Place Strategy: This places a little impact on the business strategy of Qatar. Qatar airways like any other airways have developed a system of getting their ticket. Unlike the normal businesses, whose distribution channel goes from the manufacturer wholesaler-retailer-consumer. The normal business cycle Qatar airline and other airways are from the airline operators to consumers when online booking is done or through traveler agent. Airline operator Airline operator Manufacturer Wholesaler Consumer Travelling Agent Retailer Consumer Consumer Traditional Supply channel Online booking channel intermediary booking channel 4.0 MARKET ANALYSIS 4.1 Qatar current market Qatar airways is one of the leading airline industry in the gulf states. There is no hiding from the fact that Qatar airways is building on the booming market of Dubai to feed the ever busy Dubai route. Qatar currently targets those customers who considers Emirates too expensive. Those that want a little bit high quality and class at an affordable price. Qatar market can be divided into two as follows Geographic Segmentation: Qatar Airways is currently operating in most of the regions of the world.They are presently hoping to expand their routes to include the south pacific routes of Australia and its neighbouring countries. Qatar Airways is a dynamic, high service carrier, which utilises the geographic location of its Middle Eastern hub to link 72 international cities. From the UK the airline operates regular services from London Heathrow, London Gatwick and Manchester to Doha. Onward connections are available to cities including Dhaka, Ahmedabad (coming soon), Chennai, Delhi, Hyderabad, Cochin, Mumbai, Nagpur (coming soon), Trivandrum, Malà ©, Kathmandu, Islamabad, Karachi, Lahore, Peshawar, Colombo, Denpasar, Jakarta, Kuala Lumpur, Myanmar, Yangon, Cebu, Manila, Singapore, Bangkok, Ho Chi Minh City, Bahrain, Mashad, Tehran, Amman, Kuwait City, Beirut, Muscat, Dammam/Dhahran, Jeddah, Riyadh, Damascus, Abu Dhabi, Dubai, and Sanaa,Bangkok,Hong Kong, Singapore, Kuala Lumpur, Manila, Cebu, Nairobi, Johanne sburg and the Seychelles. Qatar Airways entering the US market with flights to New York and Washington, DC direct from the airlines hub in Doha, capital of the State of Qatar Demographic Segmentation: Below is the demographic basis for the market segmentation for Qatar airways: Demographic Variables Breakdown Sex Male; Female Age Under 12; 13-25; 26-40; 41-55; 55 + Income (monthly) USD 300.00 and over Religion Muslims (Halal status); Non-Muslims (Non-Halal status) Education Designed for 5.0 STRATEGIC ANALYSIS (SWOT analysis) SWOT analysis helps to explore the internal and external environmental factors affecting Qatar Airways and hence enable us to make strategic decisions (Aaker, 2005). The recommended strategies that would be adopted in this paper would be based on the on the SWOT analysis of the company. External Analysis Strategic decisions Where to compete? How to compete? Identification Trends/Future events Threats/Opportunities Strategic uncertainties How to compete? Analysis Information-Need areas Scenario Analysis Internal Analysis Source: Adapted and modified from Aaker, D. A (1998), Strategic Market Management, 5th Edition, John Wiley Sons, Inc., USA, p 40 5.1 INTERNAL ANALYSIS Strength Weakness Brand Recognition The airline has been able to build a strong brand that was described by Kelly Kaur, Marketing Director, as getting to know the audience and using communication to build loyalty, stimulate desire, create confidence and build awareness. Consistency The airline has been noted for offering consistence services which was one of the criteria that enabled it to get a FIVE STAR RATING. FIVE STAR RATING Qatar Airways is just one of the few airlines in the world ranked Five Star by Skytrax, the independent aviation industry monitoring agency. The same organization Skytrax also named Qatar Airways cabin crew as Best in the Middle East for the third year running and fifth best in the world, following a survey of more than 12 million passengers worldwide. (World Economic Forum, n.d., p. 1). Qatar Airways are the proud winners of the TTG Travel Awards 2009 Airline of the year. In recognition of the world class service and their commitment to offer only the best to over 80 destinations worldwide Numerous Flights The airline currently operates a fleet of 42 all-Airbus aircraft, which is expected to triple in size to 110 aircraft by 2015. Qatar Airways recently made an agreement to buy up to 60 of the new generation Airbus A350s. The airline also plans to acquire 20 Boeing 777s,with a total value for both orders set to be worth US$ 15.2 billion Age Many still believe that Qatar cannot maintain their high standard for a very long time because they are not too experienced in the industry. Arabization Many people still believe that the airline is Arab based because of their Logo. Qatar Airways logo uses an animal (Arabian oryx) that may be familiar to people in the Arabian Gulf, but not to people outside the region. National Carrier History has shown that most national does not last and they are often abused by the government. People would love to invest so that they can control or have shares in the business but thats not the case here. 5.2 EXTERNAL ANALYSIS OPPORTUNITIES THREATS Booming tourism industry The present surge in tourism in the gulf states is plus for the company to expand its business capacity. Image The Airlines has gained some reputation in the region and in Europe and its other sites Strategic alliances The airline has the reputation of forming strategic alliances with some airline operators in the pacific rim. This can be done either via bilateral with the respective government. Terrorism The incident of 9/11 is a wheel in the spanner of most airline industry. It has greatly reduced the ability of airline operators to attract many frequent fliers. New Entrants There is possibility of new entrants to the market especially Etihad. Etihad has the financial capacity to compete on the same level with Qatar Volatility The industry itself is known to exhibit high volatility. This may be in the form of fuel price, technology change or epidemic and natural disasters. 6.0 PROJECT RECOMMENDATION STRATEGIES 6.1. Market penetration via new products: Low cost Qatar airways have the leverage to engage in more competitive prices that what they are offering presently. They should borrow a leave from what Qantas did. Qantas came up with a low cost carrier called JETSTAR. The low cost strategy can compete in the low cost flight category of the airline industry while the parent company keeps their normal standard. Alliances Qatar airways have the brand image to form strategic alliances with many similar airlines where they can get the benefits of economics of scale. This might come in the form choosing one airline company in the continent to form a loop. They might borrow a look from what Singapore airlines deed as shown below. Singapore Airlines Air New Zealand Star Alliance Dinners Club Avis Singapore Airlines alliance network; strategic alliance, follower ( Kotler Pg 812, 2008) 6.2 Maximizing sales revenue Reduction of booking agents Commissions and other incentives to sales staff add to the operational cost of the company. These costs either passed on to the customers or absorbed by the organization lowers the margins of the company. The company should come up with a structure of appointing GSA (General Sales Agent) in major cities and towns. They might even pass it to the post office to sale for them since they post office has their fixed cost already running. Web Friendly Site The company should as a matter of urgency design a friendly user web site. Their current web site is not user friendly. They should borrow a cue at Airasia website. Airasia website is fast, user friendly and updates every minutes. This has greatly encouraged customers to use the web more frequently than physical office space thereby limiting people or place contacts to the barest minimum. 7.0 Conclusion In its relatively few years of operation has shown that they can ranked amongst the best in service delivery. They have grown from a small company to a major player in the airline industry. They have put in place sound management principle and good chief executive Akbar Al Baker believed his airline was leaking significant amounts of revenue. A series of short diagnostic exercises confirmed his hunches needs continuous improvement. The company has adopted a relatively moderate marketing mix by targeting its customers, positioning the company World Class Young, but growing fast Forward Thinking, open-minded On-time, Clean image Friendly/helpful/warm/hospitable airline. The People is good, Price affordable, Place great and Promotion best.

College Binge Drinking: Not All Just Fun and Games Essay -- Essays Pap

College Binge Drinking: Not All Just Fun and Games For those who go out and drink in college, it is all about the good times, right? What everyone does not think about is the potential danger that drinking can cause, especially to the astonishing amount of college students who drink heavily on a regular basis. Alcohol abuse is the leading cause of death among teens and young adults, and according to many professionals, the high rate of binge-drinking and its effects on college students and the school or university is the top social issue on campuses. Despite all the attention given to this issue, especially in the past few years, no noticeable improvement has been seen. Drinking has even been called a â€Å"college pastime;† however, there is often a high price to pay for those who claim that they just want to have a good time, especially when it comes to the drinking that goes on at college campuses. Many first-time college goers need to realize that certain people have a higher tendency to drink heavily, and it is prove n that there is high risk for both those who do participate in this dangerous activity and for their non-drinking peers. It is a proven fact that young adults are among the heaviest drinkers in the United States, and college students tend to drink more than their non-college attending peers. These statistics don’t make all that much sense considering most people would say that they go to college to get ahead; however, if you use college as an excuse to go out and get drunk all the time (which many seem to do), then you might be worse off than those who do not go to college at all. Laura G. Hensley, a writer for the Journal of College Counseling, reports that â€Å"Binge drinking [also known as heavy episodic dr... ...k Groups.† American Journal of Public Health 93.11 (Nov 2003): 1929-1934. Academic Search Premier EBSCO. Roesch Library, Dayton. 26 March 2004. . Weitzman, Elissa R. â€Å"Social Developmental Overview of Heavy Episodic or Binge Drinking Among U.S. College Students.† Psychiatric Times 21.2 (Feb 2004): 57-60. Academic Search Premier EBSCO. Roesch Library, Dayton. 26 March 2004. . Williams, David, Adrian Thomas, Walter C. Buboltz Jr., and Maibel McKinney. â€Å"Changing the Attitudes that Predict Underage Drinking in College Students: A Program Evaluation.† Journal of College Counseling 5.1 (Spring 2002): 39-49. Academic Search Premier EBSCO. Roesch Library, Dayton. 27 March 2004. .